JBK, founded in Paris in 2019 by Joffrey B. Kebh, is a luxury ready-to-wear brand that champions exclusivity through its collections. Without specific formal training in fashion design, Kebh established himself in the industry with the intention of offering a brand with a unique and non-conformist mentality.
 

JBK's story begins with the creation of custom pieces made from exotic leathers such as crocodile, designed for a prestigious clientele. JBK's vision is to provide an exceptional customer experience through an exclusive distribution model and meticulous selection of artisans.
 

Over the years, JBK has developed its collections while maintaining its commitment to rarity and exclusivity, and aims to offer a unique experience, different from standard fashion.
 

Each collection, whether custom or standard, is designed with impeccable attention to detail and a passion for excellence. By choosing to distribute its collections exclusively through a select few retailers worldwide, bypassing digital channels, JBK aims to encourage its clientele to acquire these pieces physically. As a result, JBK customers benefit from exceptional service and expert advice, making the acquisition of its unique pieces unforgettable.